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Apple and BT in pay-TV deal talks

The Daily Telegraph reported this week that Apple and British Telecom (BT) are in talks over a partnered push into pay-TV. Quoting unnamed sources, the report says early discussions involve a deal that would make BT’s EE mobile brand a major distributor of Apple TV boxes. EE would offer these boxes, pre-loaded with apps including BT Sport, to its broadband customers. BT would get extra customers for its own pay-TV channel, while Apple would not only benefit from extra sales of the Apple TV, but would also have a larger audience once it’s ready to move ahead with its own subscription television service. BT’s EE subsidiary has a long-standing relationship with Apple in relation to the iPhone and is used by BT as a proving ground for new initiatives – its customers are typically younger and more technologically savvy than those of the BT brand.

There have been several media reports recently about Apple’s long-rumored plans to launch its own pay-TV service, with one report suggesting that Apple was aiming to compete head-on with Netflix, with a business that could generate $4bn-plus by 20215. Apple has also been spending significantly on creating content and was in September reportedly shopping for movie deals at the Toronto International Film Festival.

Apple already has a similar deal to the proposed BT one in place in Switzerland with its pay-TV telecom provider, Salt.




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Anchor CEO and Co-CIO Peter Armitage will host the webinar, provide an introduction to current global and local market conditions and give his thoughts on offshore equities. Together with Head of Fixed Income and Co-CIO Nolan Wapenaar, Pete will also discuss Anchor’s strategy and asset allocation for 2Q24, focusing on global equities and bonds. In addition, Fund Manager Liam Hechter will provide insights into local equities, highlighting some investment ideas; Global Equities Analyst James Bennet will discuss Ferrari and give an update on Tesla, and finally, Analyst Thomas Hendricks will participate in a Q&A with Peter, explaining the 10-year US Treasury to attendees.